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sexta-feira, 12 de abril de 2013

Publicitários ajudam vendedor de balas a aumentar vendas

O projeto consistiu em criar ilustrações e frases bem humoradas para vender mais.




Os publicitários Will Ferrari Jr e Alexandre Freire resolveram mostrar como as palavras podem fazer diferença em qualquer negócio. Para isso, criaram o “Candy Project“, na qual ajudaram o vendedor de balas Tiago, a melhorar o desempenho de suas vendas.

Tiago trabalha em um semáforo no Butatã, em São Paulo, e demora em média 5 horas para vender 250 pacotes de bombons. Com a estratégia de marketing elaborada pela dupla de publicitários, o vendedor alcançou sua marca em menos de 3 horas.

O projeto consistiu em criar ilustrações e frases bem humoradas para vender mais.

Veja abaixo as fotos e o vídeo do projeto:






Fonte: administradores.com.br

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